The company had many professional endorsements such as Herb Ellis, Mike Biggs, Neal Schon, Rod Stewart Band, Jerry Reed, and many more. In the 70s and early 80s the company came into its own in the United States with a series of high end professional instruments. Īria Pro II did some copies of famous American guitars like the Fender Stratocaster and the Gibson Les Paul though it also did it own style of guitars. In the mid-1990s a few models were made in the United States. All guitars were made in Japan until 1988, when production of less expensive models was switched to Korea. The Aria brand name was changed to Aria Pro II in late 1975, though this has been used mostly, but not exclusively, for electric guitars. Arai and Matsumoku started building acoustic guitars in 1964, and then electric guitars in 1966, using Arai, Aria, Aria Diamond, and Diamond brand names. Aria arranged for Matsumoku, the musical instrument maker, to build the guitars for them under contract. They began retailing acoustic guitars in 1960, although the company didn't actually start manufacturing their own until 1964. The company was formed in Japan in 1953 by Shiro Arai as Arai and Company.
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